What You Should Know About CHAMPION

Identify new customer advocates.

Recruit advocates into your program.

Activate all of your advocates.

The Most Innovative Advocacy Platform

Track Advocate

Job Changes

This is a great opportunity for new sales.

Fully Functioning References Program

Support your sales team with a new reference program.

Advocacy Workflow Designer

Create the perfect workflow for your advocates and activities.

**NEW** Referral Programs

Help customers send new business your way.

FROM MARY GREEN (YOUR COMMUNITY MANAGER)

Champion does a few very important things extremely well for Advocacy Managers.

1) Identify new customer advocates

Champion will aggregate all of the data available in your CRM (Salesforce/HubSpot/Dynamics) to help you find potential advocates to invite to your program. Think of all of those reports in Pendo, Support systems, Chat, etc.

This is different from other platforms that allow you to look at the data of your current advocates to assign or offer activities. Champion is the only platform that helps you identify possible advocates from your existing customer data.

2) Collect & analyze more data than ever

Collecting the right Customer Data will help you align new Advocates with the activities that best suit their skills and goals. Champion allows you to save, access, and think of data you should use for your advocacy program.

I can't stress enough how important customer data is to a successful program. The extensive options in Champion will make it much easier for you to do your job well.

3) Get Sales adoption with a great user experience

Process and Workflow are massively important to your sales teams. If a new process is too frustrating, too many steps, or just out of the way, your sales team won't adopt your platform.

In order to make your program successful you'll need to have sales (and other teams) on board. By using the right user experience, you'll gain their support.